ourcompany Our Company

Thank you for your interest in knowing more about who we are as a media company, and what we do to benefit advertisers and support the community in which we conduct business.

What we are as a local company is a multi-media business providing credible news and information of value to audiences within Kitsap County and the Kitsap Peninsula of Washington state. We offer access to those audiences for businesses and organizations wishing to cost-effectively reach them. Our media include print and online advertising, classified advertising, delivery of preprinted advertising circulars, search engine marketing, e-mail, social media advertising and website design, among other business-to-consumer messaging. Information on how you may use any combination of our media and services is contained among these pages.

Our company became a daily fixture in Bremerton in 1935, publishing then and now under a flag bearing the Scripps family name.  Operating as a property of the E.W. Scripps Company (NYSE ticker symbol SSP), the Kitsap Sun is an integral part of a company of daily and community newspapers, internet sites and broadcast t.v. stations located throughout the U.S.

Among our array of media are the daily Kitsap Sun, the direct-mailed weeklies Bainbridge Islander, Gig Harbor Life and Mason County Life, and a range of digital news and information sites and services. Kitsapsun.com has been named on mulitple occasions by its Pacific Northwest media peers as best overall and best designed web site. Share of page views among local news media sites regularly exceeds two-thirds, according to online audience authority Experian Hitwise.

For nearly as many years as we have been producing a daily newspaper, we have also been a commercial printer.    With deep roots as a daily newspaper publisher, we recognize that quality, reliability and timeliness are musts.

We take very seriously the role and responsibility we have as the area’s leading media company. Producing media that fully responds to audience expectations of quality and value extends throughout our line of print and digital products. Thank you, again, for getting to know us better. Your relationship with us as a reader or as an advertiser, or both, is vitally important and graciously appreciated.

market_reach Market Reach

The combined household reach of Kitsap Peninsula homes by publications of the Kitsap Sun is over 85%.   That reach is achieved by direct-mail distribution of 3 community newsweeklies and private carrier-force distribution of the paid Kitsap Sun and the non-paid additional copies of the weekly Arts & Entertainment tabloid.  Supplementing that reach, and providing multiple audience-reach and frequency options, is an array of highly popular digital media.

The print and digital media products of the Kitsap Sun position it as the distinct and distant leader in audience reach by any single media company on the Kitsap Peninsula.

MEDIA PRODUCT – Over 85% reach of the Kitsap Peninsula CIRCULATION
Kitsap Sun 21,396 
Kitsap’s leading daily newspaper is also the leading advertising source cited by consumers for use in planning, shopping and making purchasing decisions.
Arts & Entertainment (A&E) 91,000 Weekly
Kitsap’s premier weekly guide to places to go and things to do is Arts & Entertainment, known equally well by the more concise “A&E.”   Its distribution includes Friday delivery within the Kitsap Sun and to an additional 71,000 households on Saturday mornings in Kitsap’s top retail trade areas.
Bainbridge Islander 10,000 Weekly
The affluent and active Bainbridge Island community is reached in no bigger way than through this publication. All homes. Direct mailed. Every Friday.
Gig Harbor LIFE 14,000 Weekly
GHL reaches Gig Harbor’s upscale consumers primarily by direct mail Fridays, with delivery to the vast majority of home addresses and numerous single-copy locations in the 98335 and 98332 zip codes of Gig Harbor.
Mason County LIFE 15,300 Weekly
Serving the distinct and lovely communities of Mason County, from Belfair to the county seat of Shelton.
Northwest Navy Life 13,000 Weekly
A weekly print and online publication serving Navy Region Northwest, the Northwest Life carries timely news of and for the men and women serving and working at Naval Base Kitsap and Naval Air Station Whidbey Island.   Two ad zones reach personnel and nearby communities of these key naval installations, with respective quantities of 8,000 (NBK) and 5,000 (NAS Whidbey Island).
By far the area’s most popular local news web site, kitsapsun.com attracts readership by 400,000 monthly unique visitors.  Monthly page views exceed 4 million.  Among all online sources, newspaper web sites rank first in credibility of their content and trustworthiness of their advertising. Kitsapsun.com has been voted as “Best Media Web Site” and “Best Design” by its industry peers.
Kitsap Sun E-Mail
Choose from reaching 23,000 registered users, or targeting your message by demo – and/or geographic profiles.
Kitsap Sun Mobile
Among the fastest-growing of all media segments, Kitsap Sun mobile is already providing a sizable audience of over 3,000 unique visitors daily. The immediacy, functionality and audience size of mobile stands only to grow further.
Accessing the rapidly expanding Facebook audience is enabled through our team. We’ll build, monitor, manage and optimize your campaign, and your message may be ultra-targeted. You set the pay-per-click budget and we do the rest.
Our Search expertise and services assure your web site is found when consumers search online for your products and/or services. Nearly all internet users use Search, which has all but replaced use of printed phone directories and expensive directory advertising. The Kitsap Sun is a Google AdWords Authorized Reseller.
Other available services
We offer Search Engine Optimization, web site development and Community Partnerships for non-profit organizations.  See also “Digital Agency.”

scripps Our Parent Company

The E.W. Scripps Company (www.scripps.com) serves audiences and businesses through a growing portfolio of television, print and digital media brands. After approval of its acquisition of two Granite Broadcasting stations later this year, Scripps will own 21 local television stations as well as daily newspapers in 13 markets across the United States. It also runs an expanding collection of local and national digital journalism and information businesses including digital video news service Newsy. Scripps also produces television programming, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the longtime steward of one of the nation’s largest, most successful and longest-running educational programs, Scripps National Spelling Bee. Founded in 1879, Scripps is focused on the stories of tomorrow.

journalism Journalism

A History of Award-winning Journalism

From its peers in the industry, and media organizations honoring journalism excellence, the Kitsap Sun’s news team has won numerous awards.  A representative sample of awards earned in recent years includes:

—The Kitsap Sun’s sports section has earned National Top 10 or Honorable Mention honors in its circulation division by the Associated Press Sports Editors in 10 of the past 12 years.

—In the 2011 Pacific Northwest Excellence Awards, presented by the Society of Professional Journalists NW Chapter for work done in 2010, news personnel were honored 4 times as 1st place winners, in investigative, business, personalities and feature story journalism.

—In 2008, kitsapsun.com was named the Northwest’s Best Media Website in the SPJ Pacific Northwest Excellence Awards, named ahead of the websites of the Seattle Times and Seattle Post-Intelligencer, among many other highly regarded media web sites.

—Staff Photographer Larry Steagall is repeatedly named in the National Press Photographers Association photo awards, and counts the 2008 Beijing and 2010 Vancouver Olympics among his assignments.

comm_partner Community Partnerships

For years, the Kitsap Sun has aided the community with advertising support through its Community Partnership program. Such partnerships of the Kitsap Sun are typically comprised of in-kind advertising support of area non-profit organizations. Often established to grow awareness of a fundraising event or other critical cause, a partnership may become established upon the completion of a Community Partnership application, available on our web site at www.kitsapsun.com/community-partnerships. Such valued organizations as the American Red Cross, Central Kitsap Food Bank, Harrison Hospital Foundation and Haselwood Family YMCA have benefitted from the support of a Kitsap Sun Community Partnership.

ksm_about_market Kitsap County

Scenic and robust Kitsap Peninsula, its edges all but surrounded by the saltwater of glacially carved Puget Sound and the Hood Canal, is comprised largely of Kitsap County, the Designated Newspaper Market of the Kitsap Sun. The county is home to a quarter million residents, making Kitsap the second most densely populated county in the state of Washington. To the east, across 10 miles of Puget Sound, is world-class Seattle, the country’s 13th largest Designated Market Area. Washington State ferries and highways provide commuters, visitors and shoppers an ample means of transport to and from the metro side of Puget Sound.

A great place to live, work and play, the Bremerton/Silverdale area has earned a number-one ranking in Money Magazine’s “Best Places to Live.”
Among the country’s most stable local economies, Kitsap County’s employment is aided
by the considerable economic impact of Naval Base Kitsap.
Market Stats (Kitsap County, WA, 2013)
  • Households – 100.992
  • Population – 260,709
  • Median Age – 39.5
  • Of population over 25 who are college graduates – 29%
Economic Quick-Stats  (Kitsap County, WA)
  • Unemployment:  6.8% (April, 2013)
  • Median Home Price (sold), May, 2013 – $245,000 (+9% v May/12)
  • Ave. Days on Market, March, 2013:  90
Market Information:
  • 260,709 residents in Kitsap County, our Newspaper Designated Market.   An approximate 300,000 persons reside on the Kitsap Peninsula, which includes all of Kitsap County and parts of Mason and Pierce counties. Kitsap County demographics include:
    • Median Age, 39.5
    • Affluent; Median HH Income, $58,865
    • Educated; 20% some college, 19% bachelor’s degree or higher
    • 84% white, 7% Latino, 4% Asian or Pacific Islander, 3% Black, 2% Native American
    • Own home – 68%;  Rent home – 32%
  • Approximately 28% of the working population commutes out of the county for work, with nearly half of out-of-county commuting involving King County (Seattle/Bellevue) employment.
  • Average commute time, all workers, 30 minutes
  • The economy is predominantly driven by Services and Government employment.  68% of civilian employment is derived from services—and predominantly medical and retail.
  • Approximately 29% of the working population is government employed, of a civilian labor force of 113,000 Kitsap adults
  • Top public employers
    • Naval Base Kitsap  (11,500 military, 14,900 civilian)
    • Kitsap County  (1,179)
    • Area school districts (4,485)
  • Top private employers
    • Harrison Medical Center (2,716)
    • Walmart (850)
    • Clearwater Casino (756)
    • Doctors Clinic (547)
    • Teletech (496)
    • McDonald’s (482)